Looking to buy a used car but don’t know how to go about it? Bobby Wilkinson, a leading car salesperson in Ottawa, is going to provide some advice.
If you’re tight on cash, you can often save a lot of money by buying a used car from either a dealer or the previous owner. That said, buying a used car comes with some risks, especially if you’re buying from a private seller. Bobby Wilkinson, one of the leading car salespeople in Ottawa, suggests looking at some specific factors.
“If you’re looking to buy a used car you should start by paying attention to reliability ratings,” Bobby Wilkinson argues. “Some brands and models are simply more reliable than others. Often, when you’re buying a used car you won’t have a warranty to cover you if something goes wrong.”
Consumer Reports and various other organizations provide reliability ratings. Further, some brands and models have a reputation for being reliable, and often that reputation was well-earned. If you’re buying a used car, especially from a private party, it’s wise to purchase a model known for reliability.
Another option is to look at a Certified Pre-Owned (CPO) program. Many dealers and auto brands need to clear stocks of lightly used cars. The car may have previously been a leased vehicle, or it’s possible that someone fell behind on their payments and had to turn the car in, among other things.
Cars sold through CPO programs typically undergo a thorough inspection before being sold. Better yet, many certified used vehicles are covered by extensive warranties. So if something does go wrong, the warranty may cover repairs.
“CPO programs offer a great way to get a like-new car at a more affordable price,” Bobby Wilkinson says. “Certified programs are popular in Ottawa and for good reason, you can save a lot of money while still enjoying many of the benefits of a new car, like an extensive warranty.”
Bobby Wilkinson Offers Tips for Inspecting Used Cars in Ottawa
Even if you’re buying a model known for reliability or are purchasing your vehicle through a certified used program, it’s still smart to closely inspect the car. If you’re purchasing from a private party, an inspection is especially helpful.
“First, I recommend checking underneath the car and in the engine compartment for rust,” Bobby Wilkinson suggests. “We use a lot of salt on the roads in Ottawa and that can cause serious rust issues. Make sure you test drive the car and listen closely to the engine. If you hear knocks or something sounds off, it could be a serious problem.”
You should also pay close attention to the glass. Small chips now could turn into huge cracks later. Looking at the tires, if you see a lot of wear on the outside shoulders, it could be the result of an aggressive driver. You’ll want to check for leaking fluids, worn belts, and other components too.
Bob Wilkinson Ottawa recently discussed the benefits of attending Algonquin College in Ottawa, Ontario, Canada.
Algonquin College ranks as one of the top Research Colleges in Canada. This college, in the capital city of Ottawa, is one of the best in the country for Canadian residents as well as international students from around the world. Bob Wilkinson Ottawa, an alumna of the college in the field of police foundations, recently discussed the benefits of studying at this esteemed center for higher education.
“As an Algonquin College alumna, I’m proud to say that I completed schooling at this esteemed college,” Bob Wilkinson Ottawa said. “The benefits of attending this school are practically infinite.
Bob Wilkinson Ottawa stated that Algonquin College currently offers more than 200 programs of study. It’s one of the largest colleges in Canada with more than 20,000 students studying full-time. Bob Wilkinson Ottawa explained that these students don’t just come from within Ontario or even within Canada. Students travel from around the world to study at Algonquin.
“Algonquin College is a school for everyone,” Bob Wilkinson Ottawa said. “It offers some of the widest diversity of studies I’ve seen at any college. Courses are designed to help students fit directly into the current employment market.”
Bob Wilkinson Ottawa explained that one reason so many people praise Algonquin College is for its opportunities for practical experience. Students can learn applied skills in their areas of expertise through specific training programs and customized skills upgrading programs. Each program offered at Algonquin is designed to help students succeed in a real workplace atmosphere.
“Algonquin has long been praised for its student-centered approach to learning,” Bob Wilkinson Ottawa said. “Success is fully promoted through experiential teaching, hands-on learning, a variety of support services, and of course, the university’s fully dedicated staff.”
Bob Wilkinson Ottawa added that one of his favorite parts of attending the university was that it is located in the culturally-diverse capital city of Ottawa. The city is home to roughly 1.3 million people, but it remains a safe and easy city to navigate as a resident or as a student of Algonquin. The city is known for its strong economy and consistent growth, which makes it an ideal place for students to transition into a successful life after university.
“Ottawa is a city known for its rich health, hospitality, technology, and research development industries,” Bob Wilkinson Ottawa said. “Algonquin College prepares many students to enter directly into these fields right here in the capital city, just minutes from campus.”
Bob Wilkinson Ottawa finished by stating that anyone interested in attending Algonquin should visit the AlgonquinCollege.com website to learn more about the many courses and programs offered.
Automotive sector professional Bob Wilkinson Ottawa looks toward 2021 as the industry’s leading manufacturers reveal their latest all-new models.
From GMC’s Hummer EV and Ford’s all-new, strikingly reimagined Bronco to new models from BMW, Mercedes, Volvo, Nissan, and more, next year promises a plethora of brand-new cars and trucks from numerous leading manufacturers as global automakers continue to reveal their 2021 and 2022 lineups. Featuring a wealth of both brand-new and redesigned or refreshed models, automotive sector professional and entrepreneur Bob Wilkinson Ottawa takes a closer look at what’s in store for the next 12 months and beyond.
Among next year’s most eagerly anticipated vehicles is, Bob Wilkinson Ottawa says, the 2021 Ford Bronco. “An iconic name returning to challenge the Jeep Wrangler with a removable top and doors, next year’s brand-new Bronco is, perhaps, one of the most eagerly anticipated all-new vehicles of recent years,” says entrepreneur Bob, a veteran of more than 15 years in the automotive industry, speaking from his office in Ottawa, Ontario.
Launching in the spring and priced from a reported $28,500, according to automotive sector professional Bob Wilkinson Ottawa, the Jeep Wrangler competitor from Ford will also be joined by a less extreme model christened the Bronco Sport, he reports. Arriving in the fall, the Ford Bronco Sport is, perhaps surprisingly, Bob says, expected to come in at around $2,000 less than the more hardcore standard Bronco at approximately $26,500.
Fall 2021 will also see the arrival of the 2022 GMC Hummer EV, Bobby Wilkinson Ottawa reports. The electric pickup truck promises an incredible 1,000 horsepower and a battery delivering over 300 miles of range, but it’ll come at a cost, according to Bob Wilkinson Ottawa, with launch vehicles expected to be priced at over $110,000.
Also hotly anticipated in the truck market is next year’s Ram 1500 TRX, says Bob Wilkinson Ottawa. A high-performance, 700-horsepower supercharged engine and all-terrain tires promise a vehicle that’s serious about both work and play, suggests the expert. Available to order now, the 2021 Ram TRX is, he notes, priced from just under $70,000.
Also on the cards for 2021 and worthy of note according to motorsport fan Bob Wilkinson Ottawa are the 2021 Volkswagen ID4, 2021 Volvo XC40 Recharge P8, 2022 Mercedes-Benz EQC, 2022 Volkswagen Taos, BMW’s all-new M3 and M4, and the 2022 Nissan Z. “Beyond 2021, meanwhile, the much-talked-about 2023 Cadillac Lyriq midsize electric SUV will be available from fall of 2022,” Bob Wilkinson Ottawa points out.
Entrepreneur Bob Wilkinson Ottawa has spoken at length recently on a range of topics tied to his work, including discussing the value of routine vehicle tune-ups, crediting electric vehicle sales with ongoing Canadian auto market expansion, and dissecting his top automotive sector management techniques. Beyond his passion for cars, trucks, and motorsport—with Bob Wilkinson Ottawa the proud owner of a highly modified Nissan GT-R—the automotive industry professional reportedly loves nothing more than spending time with his wife and their young son at the family’s home in Ontario.
Since 2017, Ontario has produced more vehicles than any other region in North America. In fact, the province produces more than two million vehicles each year, explains Bobby Wilkinson, Ottawa auto dealer principal. This vehicle production accounts for more than 100,000 jobs in Canada. Wilkinson credits this steady production to increased consumer interest in electric cars. He predicts that the Ontario car market will continue to thrive with even higher production numbers, lower operating costs, and increased job openings. Says Wilkinson, “Car manufacturers and dealers have joined forces in Ontario to take advantage of new technologies to further its expansion efforts.” He cites as an example of the fact that GM Canada recently opened its Canadian Technical Centre in Markham, with a staff that includes 1,000 automotive technology technicians, charged with developing entertainment and auto-driving systems.
Electric car sales are on the increase in Canada and beyond. In 2019, electric cars accounted for around 20 percent of North American car sales. and this number is expected to increase throughout the rest of the decade, according to Wilkinson. He cites recent reports from the Canadian Ministry of Economic Development, Job Creation, and Trade that estimate electric car sales to steadily increase over the course of 2020s. In the first quarter of 2020, electric car sales in Canada grew by 50 percent. Wilkinson goes on to explain that the Province of Ontario is home to more than 200 companies with ongoing self-driving vehicle technology initiatives and that Ford opened a new Research and Engineering Centre in Ottawa.
About Bobby Wilkinson Ottawa auto dealer principal
Bobby Wilkinson Ottawa auto dealer principal knows the Ontario and Canadian vehicle markets well. He was born and raised in Ontario, where he still lives with his wife and young son. In his more than 15 years of automotive sales experience, he has seen the Ontario auto industry evolve and grow steadily. He says he can’t help but be enthusiastic about the future of the Canadian auto market. Wilkinson currently is responsible for helping auto dealerships keep their existing customers by using targeted marketing campaigns. He also trains and helps motivate new dealership employees. He specializes in identifying and making the most of subprime lending opportunities. When he’s not working, Wilkinson enjoys auto racing and collecting vintage musical instruments and equipment.
Bobby Wilkinson, Ottawa based dealer principal and entrepreneur has mastered the art of automotive management strategies. With over 15 years of industry experience, Bobby Wilkinson has worked in all departments within auto firms. His background includes working in sales, leasing, finance, and departmental management. Throughout his tenure, Bobby Wilkinson has seen what works for managers and what techniques fall flat with staff.
Bobby Wilkinson Ottawa Dealer Principal on Investing in CRM
No other industry requires a reliable CRM program like the automotive industry. Building and nurturing customer relationships will help your sales team improve their numbers. Management needs to know how to institute CRM best practices. One of these practices includes nominating key staff members to act as tech guides to train all others to use the CRM system effectively. These guides are available to answer all questions related to the CRM and handle new hires’ onboarding. Training should involve the capturing of quality data into the CRM system over the quantity of data. Inaccurate data is a time-waster and undermines marketing campaigns. Accuracy of client contact details should be checked at every stage from pre-sale to closing.
Bobby Wilkinson on Market Analysis
In 2020, there’s little doubt on how quickly the market changes, not from month to month, but from week to week. Inventory management involves using market analysis tools to determine what cars to keep for retail and what vehicles to unload at auction. Used and high-mileage cars that traditionally were tough sellers have seen an increase in demand. Market analysis also pinpoints why certain cars are not moving. Check competitor pricing often to see how your sticker prices compare.
Bobby Wilkinson Ottawa Online Marketing Trends
Auto dealerships are considered one of the last industries to embrace the digital age truly. Managers need to find new and intuitive ways to market inventory online. Keep inventory updated and allow a good part of the buying process completed virtually. Another critical point is not to keep F&I products off websites. Highlight F&I products online and make it easy for shoppers to understand the advantages of each deal. Explore new opportunities for the dealership to take advantage of, like online ordering and new car delivery. As a bonus of incorporating virtual shopping experiences into your brand is lowered operating expenses.
Bobby Wilkinson Ottawa dealer principal, is responsible for ensuring dealerships maximize customer retention through targeted marketing campaigns. Wilkinson is responsible for the retention and training of new talent. His specialization is the changing landscape of subprime lending opportunities.